I recently noticed a developer that builds entire subdivisions based on high efficiency. When I asked why they opted not to use AAC products they cited a lack of skilled workforce to support a subdivision sized contract.

"AAC has not gained market share due to typical resistance from trades and builders to stray too far from the norm. AAC is a good product, but finding companies educated, trained and large enough to handle volume production work is difficult."

Essentially the skill base does not want to start over after spending years or decades perfecting a particular trade. This is further exasperated by the fact that no one is demanding this product. Why should a craftsman take on a new skill that has no marketable value? Then finally it surely true that these craftsman will not be the ones to educate the customer. Why discuss a product they cannot offer?

My solution is to appeal to non-profit organizations, government agencies, and the AAC Products Association http://www.aacpa.org/ to provide housing for those in need with the use of AAC. I would then contact local news agencies to ensure they are aware of the event and everything the benefactor will be gaining. Consider the impressive statistics regarding AAC structure survival rates under all known disaster conditions. Now combine the energy savings with these statistics and the absolute dominance of this product as a superior construction material by every other imaginable measure. I would expect that such a venture in the Austin, Texas area would cause a significant increase in demand locally. Austin still has a growing housing market despite the economy. In situations where homes are not appropriate, or even an option, apartments have filled the gap. Additionally, Austin would provide a great viral insertion point as many wealthy, ecology minded, public figures frequent the Austin area. Imagine when they realize that, if built with AAC, their California home could stand against the wild fires instead of feeding the flames.